Marketing Budget Boosts Business Decisions With Celebrity

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The green is long and wide, but the par-three 17th is anything but easy. From an elevated tee, a medium to long iron will be required to clear the fronting lake and avoid the bunkers deep and right. Let's not forget the tiered putting surface that slopes hard towards the water. The key is picking the right stick, especially when the wind is up. Making par here is no small task. In 2006, this hole was the fourth hardest and 17 players during round one found the water.

 

Owned by the PGA, the tour is not resting on its laurels, according to Keith Steinberg, Director of Sales & Marketing at Avenel. "Commissioner Tim Finchem placed a full page ad in the Washington Post recently, stating that the PGA Tour has begun an effort that will result in a comprehensive set of improvements to the TPC Avenel. This multi-million dollar investment will feature significant upgrades to the club, including major improvements to the golf course, along with a remodeling and expansion of the clubhouse."

 

The course has a wide variety of nature, including beaver, deer, fish, red fox and many species of birds and fish -- making the TPC of Avenel a cornucopia of wildlife.

 

Markham, ON (PRWEB) July 11, 2006 -- NORTHWIND, a provider of enterprise property management hotel software and reservation solutions for hospitality, today expressed thanks to clients, operators and press for their warm reception of the Maestro team at HITEC 2006, and for their universal endorsement of the Maestro Analytics Business Intelligence system. Many NORTHWIND Maestro users and friends also joined NORTHWIND at its annual wine tasting and dinner event, hosted this year at the elegant rooftop garden of one of Minneapolis’ most exciting restaurant venues.

 

Maestro Analytics: the competitive advantage NORTHWIND’s newest tool to increase revenue for operators is Maestro Analytics Business Intelligence. This powerful data mining solution gives properties and hotel companies access to their organization’s key operating data to support marketing strategies and business decisions. Christy Ashton, assistant controller of Stein Eriksen Lodge, said, "We are a 5-Diamond, 4-Star property going for a 5-Star rating, and service is the critical factor. Maestro Analytics gives us a competitive advantage. It lets us recognize guests instantly on the phone and proactively offer them what they enjoyed with us previously. We have three managers on the system now and expect every department head to be using it in the near future." Ms. Ashton noted that Stein Eriksen Lodge also will use Maestro Analytics to create more effective marketing programs. "It helps us pinpoint our clients’ location and target our marketing budget accordingly."

 

NORTHWIND specialists also provided HITEC attendees with a tutorial session entitled, "CRM, Business Intelligence and Management Reporting: The Power of Integration." The educational seminar presented operators with new ways to leverage technology for competitive gains. Attendees learned the advantages of integrating data from different departments and properties onto a single database and analyzing it with leading-edge business intelligence applications. The rewards of comprehensive analysis were demonstrated to be a more effective use of marketing budgets and greater efficiency in allocating resources.    

 

Did you know The Maestro Users Conference is being held from September 19th - 22nd at The Founders Inn in Virginia Beach, Virginia?

 

NORTHWIND, known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, private organizations, and corporate management companies with flexible software solutions.

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Police report: Terrell Owens hospitalized after attempt

Terrell Owens will address the media at a 3:15 p.m. ET news conference outside the Cowboys' practice facility after an internal police report indicated he tried to kill himself by overdosing on prescription pain medication, even putting two more pills into his mouth after a friend intervened.

The Dallas police report said Owens was asked by rescue workers "if he was attempting to harm himself, at which time [he] stated, 'Yes.'"

Owens left the hospital late Wednesday morning, giving reporters a "thumbs up" but making no comment as he was driven away in an SUV.

Michael Irvin said that Owens denied he attempted suicide and said he was rushed to the hospital as a result of an adverse reaction to medication. And a source close to Owens told Michael A. Smith that Owens wasn't attempting suicide.

NFL Network analyst Deion Sanders said he spoke with Owens shortly before his release from the hospital and that Owens was in good spirits.

"The fact that it has been reported a suicide attempt, he's laughed at that notion. It was a case that medication that was taken wasn't accepted well in his system with the other vitamins he's on," Sanders said.

The series of events began a little before 8 p.m. Tuesday.

Owens' publicist, Kim Etheredge, said she was at Owens' home when he took pain medicine for his broken right hand. Concerned by how he began acting, Etheredge said in various interviews Wednesday with Dallas-area media that she called 911. Owens was taken to a hospital, with Etheredge saying it was an allergic reaction to the medicine.

But early Wednesday, several media outlets received a police report -- that had yet to be released by the authorities -- saying Owens had attempted suicide by overdosing on the painkillers, even putting two more pills into his mouth after an unidentified friend intervened.

The police document, first reported by WFAA-TV, said Owens was asked by rescue workers "if he was attempting to harm himself, at which time [he] stated, 'Yes.'"

When officially released by police, about half the document was blacked out, including the phrases "attempting suicide by prescription pain medication" and "a drug overdose," as well as the details of Owens having two pills pried from his mouth and Owens saying "Yes" when asked if he intended to harm himself.

Etheredge, who said she was the friend cited in the police document, told Dallas-area media Wednesday that the police got the story wrong.

The tape of the 911 call could help clear things up. The Associated Press filed a request under the Freedom of Information Act to get its contents, but fire department officials said it would not be available before late Wednesday.

The police report said the 32-year-old Owens told his friend "that he was depressed." Details of the police report were first reported by WFAA-TV.

The friend, who is not identified in the report, "noticed that [his] prescription pain medication was empty and observed [Owens] putting two pills in his mouth," the police report said.

Using her fingers, the friend attempted to pry them out of Owens' mouth. Owens told police he had taken only five of the 40 pain pills in the bottle he'd emptied before the incident.

Etheredge told the Star-Telegram that Owens was "fine."

Etheredge said she called 911 because Owens was groggy and lethargic. After taking some supplements "it kicked in a reaction" with the painkillers, she told the Star-Telegram.

"Here's a person whose body is so clean, it really had a negative reaction to the medication and supplements he was taking," Etheridge told The Morning News. "Thank goodness someone was there to call an ambulance."

Police Lt. Rick Watson said he could only confirm that paramedics called police to say they were taking Owens to the hospital. He said no more details would come from the police because no laws were broken.

It is not a crime in Texas for a person to attempt suicide.

"This is a high-profile person. We looked into it and we determined it is not a criminal offense," Watson said. "This a medical type of situation that occurred."

Watson and fire department spokesman Joel Lavender cited privacy laws for the lack of information they could provide. Lavender said more details could come from the 911 call. The Associated Press filed a request under the Freedom of Information Act to get the contents of the call.

"Let's just look at the tape, review the tape," Lavender said. "I'll give you an honest answer once I know something."

At the police news conference, Watson released a version of the police narrative with certain sections blacked out. The full report was obtained by several news outlets and reported first by WFAA. The AP received the full version from WFAA.

According to the police report, Dallas Fire and Rescue was called regarding someone "attempting suicide by prescription pain medication." Officers arrived to find Owens being stabilized by ambulance workers, who then took him to Baylor University Medical Center.

Owens was hospitalized late Tuesday because of what his publicist said was an allergic reaction to pain medicine he was taking for a broken hand. Doctors reportedly tried to induce vomiting.

Owens, one of the league's top receivers during his 11-year NFL career, is best known for wild stunts on the field and other publicity-seeking antics off it.

When the Cowboys signed him to a $25 million, three-year deal in March, they said their background checks indicated no red flags. In fact, team consultant Calvin Hill -- who mostly deals with troubled players -- said during training camp that his department was not involved with Owens because he didn't have a history of those kinds of problems.

He missed most of training camp, and three of four preseason games, because of a hamstring injury. He was late for work during his recovery and was fined for it, but Owens laughed it off, saying he overslept. He said it had happened before, though not with Dallas, and would probably happen again.

Owens broke the bone leading to his right ring finger during a game a week ago Sunday. The next day, doctors screwed in a plate so the bone could heal without fear of further damage. Cowboys coach Bill Parcells said last week that the pain medicine made Owens ill.

Owens had not practiced since the injury, but because Dallas had a bye this past weekend he did not miss a game. He was expected to practice Wednesday, and Parcells had said there was a chance Owens could play Sunday against Tennessee.

Owens had been especially looking forward to the Cowboys' game after that -- Oct. 8, in Philadelphia, against the team that dumped him midway through last season only months after he helped them nearly win the Super Bowl.

Owens was seen laughing and joking on the practice field Tuesday morning. He chatted briefly with reporters in the locker room in the afternoon and seemed fine. A 2-inch scar on the top of his hand was puffy but not wrapped, and he said the swelling was doing down.

While in the locker room, he took a pill from a white paper bag and looked at another medicine bottle that was in the bag. He also called a business partner about a towel-wrap venture they're starting and joked to TV cameras that he wasn't talking until Wednesday and it was only Tuesday.

"My little boy knows better than that," he said, laughing, as he plopped onto a sofa in the middle of the locker room.

Also Tuesday, Owens was involved in launching a national campaign for the National Alliance to End Abuse, an organization aimed at helping at-risk youngsters. He appeared at a high school Tuesday morning and was scheduled to visit others but had to cancel because of changes in the team's practice schedule.

Owens has played two games for the Cowboys, catching nine passes for 99 yards and a touchdown. For updated football betting lines and Dallas Cowboy Superbowl odds visit online sportsbook MySportsbook.com

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After all the trouble that’s ensued since Braylon Edwards allegedly punched one of LeBron James’ homeboys in the face at a club, the Cleveland Browns have sent away their last remaining player of worth to the New York Jets. This is a great move for Dirty Sanchez and all, but it’s even better for the Knicks. Now Donnie Walsh can say, “You get to haunt Braylon Edwards with your posse if you sign here!” next summer.

Putting that aside for a moment, the move is a clear indication that the new-look Jets are gunning for the Super Bowl this year. I don’t think that New York thought that Dirty Sanchez was going to be such a rock star. With a 75.2 passer rating that was killed against the Jets, Sanchez is doing an admirable job of managing games and putting the Jets in a position to win. The defense has been the major story in New York thus far, but the acquisition of Braylon Edwards makes this offense loaded with talent that can dent any defense…as long as Dirty Sanchez continues his meteoric rise.

Thus far, Edwards has been a non-factor in the NFL piling up just 139 receiving yards on 10 catches. He has yet to find the endzone, and with the Browns mired in the most unsexy quarterback controversy of all time (Anderson vs. Quinn...yawn), there going nowhere fast. Edwards is two seasons removed from a career year which saw him catch 80 passes for 1,289 yards and 16 touchdowns when the Browns were the spread killing monsters of 2007. In 2008, injuries slowed the receiver down to just 873 yards and three touchdowns though he played in all 16 games.

So that being said, we really don’t know if Braylon Edwards is just a flash in the pan, or a legit threat. At 6-foot-3 and 215 pounds, he is a prototypical receiver. But he’s also shown a strange, and unwarranted, talent for dropping passes. Lining up opposite Jericho Cotchery, a speed demon with 23 catches, 356 yards and a single touchdown, may give Braylon the open looks he needs. A change of scenery may also rejuvenate the star receiver.

In return, the Browns will receive Chansi Stuckey, online football betting a special teams player you’ve never heard of and a pair of draft picks. That’s a tall order for a guy whose only real value right now is in his name, and it shows no promise to the Browns that they can rebuild around those acquisitions. Braylon was the only reason to hope for the Browns to go 3-14 SU this year. Without him, they don’t have a single guy on offense that can scare any team.

For the Jets, it’s a response to the pounding that they took at the hand of the Saints. Thomas Jones and Leon Washington have averaged around 4.0 yards per carry each on the ground, but striking a fair balance between the passing and rushing attacks in New York has been a struggle. You have to believe that the trio of Dustin Keller, Jericho Cotchery and Braylon Edwards will give Sanchez the weapons he needs to unleash through the air. Theoretically, that would open up holes for the rushing game. But the proposed public option health care plan works in theory too. We need to see the proof in the pudding before we start loading up mega bucks on the New York Jets to take the AFC.

The one wrinkle in this whole thing is that Braylon could very well be suspended by the league for disciplinary action due to his “brawl” with LeBron’s friend. If that’s the case, the Jets may have to bench him for a few games leaving them with a somewhat depleted receiving corps for a few games. Also, this is a guy who gets in fights with people at clubs. New York may not be the best place for him. Just sayin’.

The Jets have a long week before they meet the Miami Dolphins on Monday Night Football Betting in a virtual pick ‘em game. Braylon’s excess baggage may be a distraction, and his curiously low production may be what we should be expecting of him overall, but for the Jets, taking a chance to strike gold is well worth it. At the end of the year, they can simply just blame it on their rookie quarterback.

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